Growing Organic Food and Ag is Imperative –

I’ve been staying up until the wee hours listening to a series of lectures called “Big History.”  It’s a multidisciplinary approach to our story. One that’s usually explained in silos; geologists, astronomers, biologists, and archeologists all tell their unique versions.

Eighteen hours in, I’m finally learning about the first agriculturists and the impact they had on the climate just 5000 years ago.

It drives home the fact that agriculture and our current confluence of crises: climate, disease, social inequality, and political unrest can all be traced back to agriculture. 

40 years ago, I jumped into the organic business landscape with a passion for change.

Today, my passion is helping people connect the dots between food and our current predicaments. 

Growing organic food and agriculture is imperative to surviving the next few decades.

If you grow, buy, or sell organic products here are some tips to help your business flourish.

Understand the market you are embedded in.  

As an organic food business, you should be working hard to identify who your target audience is. Be it, health-conscious vegans, parents, or people who want to boost nutrition, you should be targeting your campaigns to them.

What is your specialty? What makes you unique? What do your customers want—in other words, how can you make them happy?

Do you provide delicious morsels that are easy to buy because of your great customer service?

Is there a story to tell that will connect you with your customer’s hearts and minds? 

Getting to know them will create energy flows and your business will thrive.    

Discover the world of new technologies.

When I began, I thought I knew how to do things right in business. I had rudimentary tools, passionate people, and talent—but things always changed— especially technology!

Now that your business has been operating for a while, it is definitely worth thinking about investing in technology that will help you to grow and harvest your crops more efficiently.

Food Safety is an important component of organic production and innovations are out there to help. A good example of this would be using an agriculture cleaning company to clean up your produce before the sale.

New advancements in hi-tech, industrial sciences, computing, cybernetics engineering, and robotics are revolutionizing business.  

To find out more check out The Organic Centers’ Ag-Tech Series recorded earlier this year.

Be part of the organic community.

The Organic Trade Association (OTA) offers members networking opportunities and provides data-driven trends to help guide organic business.   

Organic Voices has some fun videos to share and offers up a plateful of education current news.

Build your team’s capacity

As Carol Sanford offers in her book Indirect Work, “There are strategies to evolve an organizational culture to one that’s smarter and more courageous at tackling change.”

If your team is self-directed with a personal understanding and ownership of the company, they can lead evolutionary change in service to a greater whole.  

Plant more organic crops: buy and sell more organic products like our life depends on it.

This content was originally published here.

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