Disko Lemonade, formerly known as Beyond Barre Pensacola, will open at its new location in downtown Pensacola this summer at Studer Properties’ $52 million mixed-use apartment development. (Joseph Baucumemail@example.com) Wochit
As soon as this summer, Pensacola will see the opening of its first Lululemon retailer as part of the launch of Disko Lemonade, a yoga and barre studio, at Studer Properties’ $52 million Southtowne development in downtown.
“It’s something that I wanted to bring to Pensacola,” said Disko Lemonade owner Briana Knight of the Canadian yoga apparel company.
To this point, visiting a Lululemon retailer required driving to Walton County’s Grayton Beach or to New Orleans. But Knight’s studio, which could open as soon as June, will officially install the brand locally.
“I think there’s a very strong community of people here who do CrossFit, yoga and dance, as well as a lot of runners,” she continued. “Lululemon is a really high-quality product, something you find in other cities. I’m just really excited to bring it to the area.”
The availability of Lululemon products will mark only a portion of Disko Lemonade’s offerings. Knight, 28, said at the outset of the 1,508-square-foot studio’s opening, the focus will center on yoga classes. Power yoga will be a mainstay. Knight described her version as a Vinyasa flow, practiced in a way where anyone, regardless of age or fitness level, can participate.
Disko Lemonade will also offer barre workouts, and as time passes after its launch at Southtowne, Knight said the studio will tailor its classes around clients’ preferences.
“I think it will evolve with us, based on what people want,” she said. “We have a good foundation, but we want the people in the area and the people in Southtowne to tell us what they want. I think the class offerings will evolve with the clients as we move forward.”
The move into Southtowne also marks a rebirth of sorts for Knight’s business. The studio was previously known as Beyond Barre Pensacola, and started in 2015 at a location on West Fairfield Drive. But in an effort to rebrand the studio ahead of its move into downtown, Knight sought a name that would stay in the memories of those who would pass by the store.
She explained that the idea for her studio’s new name struck her about six months ago. While driving in her silver Honda Pilot on Interstate 110 toward the Cordova area, alternative band Marcy Playground’s 1997 hit “Sex and Candy” came on, delivering the line, “Yeah there she was, like disco lemonade.”
“As soon as I heard it, I loved it and I could envision the logo on the top of the building,” Knight said. “It stuck with me, and finally I had to make a decision and was like, ‘Guys, it’s always been Disko Lemonade.’”
Knight, who first started practicing yoga in 2008, said the addition of Lululemon to the region through her studio will also remain an exclusive partnership.
“They’re not taking on more studio partners,” she said. “It’s not something that you can just go and try to sell. Once they have a partner in an area, they’re mindful about not making it too many in one spot.”
Andrew Rothfeder, president of Studer Properties, said Knight’s ability to align with the popular yoga apparel manufacturer played a key role in Studer Properties’ decision to accept her studio into one of the 10 commercial spaces at Southtowne. He said six of the spaces have received commitments, and that in addition to Disko Lemonade, the types of businesses planned for the spaces include two restaurants, a primary care provider, a small bodega and a coffee shop.
“We felt like she had all of the pieces for a successful startup,” he said about Knight. “One of the attractive parts of that was that she was able to sign an agreement with a national brand that has no presence in Pensacola, which is Lululemon. Our research on that said that was quite an accomplishment.”
Rothfeder also provided an update on the apartment units at Southtowne. Of the 258 available units, 160 have signed lease agreements. About 50 residents have already moved in, and the development company expects all units to be completed by May.
“There is still availability,” he added. “We would invite anyone interested to come by the Palafox leasing office, right across from the Saenger Theatre. There are a limited number of units that are available to be moved into immediately.”
Until Knight and her seven-member staff can move into the new development, Disko Lemonade holds yoga classes on Saturdays in downtown at Perfect Plain Brewing Co., with each session costing $14.
Through the studio’s offerings, Knight said she hopes to teach students how to block out anxiety and be present in the moment through movement and breath. She said it starts with applying yoga practices while on the mat to block out worries, but then learning to take that concept into the daily activities of life.
“We’ve got to stop overthinking,” Knight said. “We let fear and our thoughts drive us mad. I just want to help people get out of their train of thoughts and start enjoying life without worrying so much.”
Joseph Baucum can be reached at firstname.lastname@example.org or 850-435-8632.
Read or Share this story: http://www.pnj.com/story/money/business/2018/02/14/pensacolas-first-lululemon-retailer-open-downtown-southtowne/333438002/
This content was originally published here.