It can be incredibly easy to disregard the lengthy process that food undergoes to get to the dinner table. It is important to control the health food product from growth to processing in order to ensure the highest standard of quality for discerning consumers interested in their personal health. Rishabh Chokhani, CEO and founder of Naturevibe Botanicals shares three beneficial reasons why health foods should not only be organic but also be carefully controlled in every step of the food production process.
Organic Triumphs Over Processed Foods
According to the U.S. Department of Agriculture, organic foods are grown or raised without chemical pesticides, antibiotics or hormones. Organic foods offer a significant healthier shift away from processed and conventional foods. Organic farmers focus on utilizing natural methods of fertilizing soil, controlling weeds and insects. Organic foods thrive on increased vitamin content, increased antioxidant content and lower chemical residues.
The benefits of organic foods are becoming widely acknowledged and favored as more people shift towards a healthier organic-centric diet. According to the Nielsen Global Health and Wellness Survey (2015), the most desirable attributes for consumers are freshness, naturalness and minimal processing. Organic is the fastest growing sector of the U.S. food industry. Organic sales in the U.S. totaled around $47 billion in 2016, demonstrating new sales of almost $3.7 billion from the previous year. According to Grand View Research, Inc. the global organic food and beverage market is expected to reach USD $320.5 billion by 2025.
The Botanical Market is Rising
There is significant, prominent growth in the herbal products market, with more people searching for organic, traceable and healthy food products. The global herbal supplement market is expected to reach approximately USD 86.74 billion by 2022. According to the American Herbal Products Association (AHPA), Millennials are driving industry growth with botanical products focused on alleviating pains such as headaches, anxiety and stress. While older consumers utilize the herbal supplement market for weight loss, asthma and recovery. The growing acceptance of indigenous, botanical-based sources for food products founded within Eastern culture, has woven its way into Western cultures. Whether people are searching to minimize headaches or lose weight, the botanical market has natural remedies for everyone.
Individualized Care for Foods
The growing consumer interest in more natural, less processed products leads to the production of more organic foods, but it is essential to trace back the process undertaken. A significant issue of food production is the little personal contact between consumers and the agricultural and food manufacturing sectors. The control of health food products and the simultaneous implementation of organic practices ensures a higher quality product and higher consumer trust. Health foods that undergo only one set of hands from growth to processing allows for greater care and higher quality production.
Traceability Needed to Promote Sustainability
Consumers are also demanding more sustainability from their products. Traceability signifies that suppliers need to oversee every aspect of the supply chain and focus on the quality. Traceability is more easily achieved if one company oversees and controls the entire health food process from growth to final production.
The Controlled Origins of Food
Another added benefit to controlling the process for health foods, is that the quality and value of the item leads back directly to one company, not multiple distinct companies. It is easier for consumers to direct their questions and concerns to one company rather than multiple intervening lines. It is vital for health foods to not only be organic but to also have the best concentrated care, since they are used to alleviate and ameliorate health issues. By following the health food product from its roots to its ultimate final destination, consumers can expect a natural, high quality product that they can trust to be what it claims to be.
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